Escaping Carbonite

UPDATE: Carbonite is taking a hit on the markets for its decision to pull advertising from Limbaugh’s radio show:

freefallin'

Carbonite is between a rock and a hard place. Reversing the decision will infuriate the left, and do little to persuade the right that it’s a firm to be trusted, yet sticking to the decision is likely to drive the value of the stock into the ground. Business schools will use this as a teachable moment not to Rush to hasty decisions. See what I did there?

Original Post:

This post isn’t about global warming. But it has a carbon theme, sorta.

There’s a fuss south of the border about whether or not radio host Rush Limbaugh insulted a woman who figured the government owes her free contraception. Limbaugh apologized for the name he called her, so it seems even he agrees he went too far. She refused the apology, as is her right. Fair enough. Their spat is not what this post is about, what happened next is.

The left went after Limbaugh’s advertisers, including data back-up company Carbonite, who quickly caved to the pressure:

This is where the fuss became of personal  interest.

I’m a Carbonite customer and just renewed my subscription for the third time at Christmas. But now I’ve disabled the auto-renew option and will find some other provider for my future data back-ups. Because data security is what I pay for, and I no longer trust Carbonite to provide it.

I’m not dropping Carbonite because it pulled advertising from Limbaugh, that’s its right, whether or not I agree with the decision. But its decision tells me something about the company, and it’s nothing good.

If Carbonite folds like a cheap suit to demands from a few noisy and noisome voices, how long do you think they’d put up a fight if the government wanted to look at what it has on its servers?  If management is afraid of a few horny hippies looking for free lube and rubbers from Uncle Sam, how will they respond if Uncle his own self shows up at the door and asks them to bend over?

It’s not as if Carbonite is in any financial position to put up much of a battle:

Based on information available as of February 9, 2012, Carbonite is issuing guidance for the first quarter and full year 2012 as follows:

  • First Quarter 2012: The company expects total revenue for the first quarter to be in the range of $18.2 million to $18.4 million and non-GAAP net loss per common share to be in the range of ($0.32) to ($0.33). Carbonite’s expectations of non-GAAP net loss per diluted common share for the first quarter exclude stock-based compensation expense, patent litigation expense, lease abandonment charges and amortization expense on intangible assets and assume a tax rate of 0% and weighted average shares outstanding of approximately 25.2 million.
  • Full Year 2012: The company expects 2012 total revenue to be in the range of $83.3 million to $84.8 million and non-GAAP net loss per diluted common share to be in the range of ($0.82) to ($0.86). Carbonite’s expectations of non-GAAP net loss per common share for the full year excludes stock-based compensation expense, patent litigation expense, lease abandonment charges and amortization expense on intangible assets and assumes a tax rate of 0% and weighted average shares outstanding of approximately 25.4 million.

The unforced error from Carbonite is hardly of Gleick-ian proportions, but it’s an own-goal, just the same.

22 thoughts on “Escaping Carbonite”

  1. http://www.thetop10bestonlinebackup.com/
    I can honestly say that there’s at least 7 more sites that are cheaper and better than carbonite.

    Even though I use the old fashioned way(CD’s DVD’s), but if I were to store my data online, I’d have the exact same concerns. If it’s any consolation, now the world will know that she’s a turbo b*tch, and everybody now knows she’s a femnazi and batsh*t crazy.

  2. http://www.thetop10bestonlinebackup.com/
    I can honestly say that there’s at least 7 more sites that are cheaper and better than carbonite.

    Even though I use the old fashioned way(CD’s DVD’s), but if I were to store my data online, I’d have the exact same concerns. If it’s any consolation, now the world will know that she’s a turbo b*tch, and everybody now knows she’s a femnazi and batsh*t crazy.

  3. I tried carbonite. It seemed to work fine to back my stuff up, but utterly failed at restoring it. ‘

    This frequently seems to be the forgotten part of the equation…

  4. I tried carbonite. It seemed to work fine to back my stuff up, but utterly failed at restoring it. ‘

    This frequently seems to be the forgotten part of the equation…

  5. Used Mozy, seemed to work well. Was able to get stuff back.

    As for Ms. Flukes, she DID pick that school for the express purpose of challenging the School’s rule on contraceptives. She was also a last minute choice of speaker for the Congress, so (*happily) worked into the Dem efforts to slime Republicans with the “hate women” issue.

    It’s interesting that the advertisers who jumped ship stuck with some misogynist liberals and the vile moveon.org.

    Seems to me that any of the online data storage places will be iffy, since they have to charge very low prices they will need to have a lot of accounts. There’s also a lot of competition, which makes things more expensive. Lose a few of those accounts, which I’m sure that Carbonite will over this issue (I’d move, too,) and the money situation might become grim.

  6. I don’t recall advertisers on MSNBC bailing on Ed Shultz last May when he used exactly the same word to describe Laura Ingraham. And where were the nags from NOW then?

  7. I regret that I am not a subscriber of Carbonite so I could cancel my subscription.
    Would someone tell me why a flash drive will not do the exact same thing.
    It may take a little more time to backup and retrieve, but you are the only one involved.

  8. @Paul Albers:
    You’re right that a flash drive or external drive can achieve the same back-up, but the advantage of Carbonite is that it is off-site storage. If a catastrophe hit (house-fire, flood etc.), local back-ups would be as vulnerable as the computers.

    That’s why I went with a ‘cloud’ service. I have until December to figure out a new solution, the only firm decision made so far is that Carbonite is toast.

  9. And where was NOW and the loony left when Bill Maher called Sarah Palin the “c” word? What’s that? Oh the deafening silence is the hypocrisy of the left.

  10. @Bob and Greg:
    I’ve read some of the vile things lefties have said about conservative women, and you’re right, they tend to get a pass from fellow lefty wymmin. But that doesn’t excuse anyone else for taking that slippery slope.

    Limbaugh apologized, which I think was right, but his slip allowed the left to own the issue and frame the right as ‘anti-women’. Had he not made the comment, or had made it with a more moderate word, the left would be killing the story already because of what has been discovered about Ms. Fluke’s activist past. The game would be over, instead it’s into overtime.

    Any broadcaster who spends hours each day talking for a living is going to find he’s got a foot or two in his mouth once in a while, it’s inevitable. Sometimes it’s hard enough to write blog posts without crossing the line, if the Weekly Round-Up was a broadcast I’d be in trouble every week.

  11. I called to cancel carbonite and they said to just delete the software. When I asked about getting a refund I was told refunds are only given at 60 days but I could request a refund still. My concern was the same; if they give in to pressure from activists for this, what would stop them if given an order by anyone with power to reveal my data.

  12. Steve,
    You are right about the government. I would also worry about once your data is out of your hands anyone could access it, regardless of the safeguards

  13. So Carbonite has an accounting problem? Wonder what type of accounting they are using; the kind the government uses or the kind a real company uses.
    I wonder if they were or should be investigated by the IRS. Maybe if they “caved”; they won’t be investigated.
    I wonder what their next quarters financials will look like. Wonder if there is going to be…”surprise”….an uptick in the value of the company.
    Carbonite caved too quickly in my estimation. Sounds like they caved because of some hidden legal thing the government knew about.

    Steve

  14. Craponite is so 15 minutes ago. External hard drives are now small, tough, and inexpensive. Buy two, backup your system, put one in your safety deposit box off site. Every now and then, trade out the one from home for the one off site for updating. Cheaper, physical, and you don’t relinquish control of your info to an obviously fickle and untrustworthy entity like Craponite. Go solid state and put their virtual butts out of business.

  15. Besides using physical external hard drives, what alternate companies or systems might y’all suggest?

  16. Well, Limbaugh did step in it and really should have known better. Still, it does let us clearly view the blinding hypocrisy and hate from the left.

    And you’re 100% correct, “But that doesn’t excuse anyone else for taking that slippery slope.”

    I think that Carbonite and others will take a pretty big hit from this. Maybe their shareholders will push them back or cheer them on. Who knows?

    I like twolaneflash’s idea of back-up drives. You can also buy fireproof boxes to store valuable stuff in your house.

  17. Greg,
    You are correct. This morning on Drudge, there is an article on Carbonite’s slide since leaving Rush.
    Great news.
    Lets see how this info gets heralded in the MSM.

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